ShareTheMeal is the award-winning app of the United Nations World Food Programme that enables users to feed a person in need with just a tap on their smartphone. From providing school meals in Lebanon to emergency aid in Yemen, over 160 million meals have been shared since the launch in 2015.
ShareTheMeal reached out to Knowledge Impact Network to brainstorm how they can partner and integrate with existing digital platforms and go beyond the app to reach more donors where they are already transacting frequently. (Catalyze Session)
KIN Knowledge Partners provided STM with advice and ideas for reaching more donors where they are already transacting in related fields (food retailers, grocers, restaurants, food delivery) and will follow up with key industry connections in these spaces. The key to reaching these donors is through the payment processing infrastructure already present in the related fields. The Knowledge Partners will help STM tap into the right software infrastructure networks to improve processing and lower cost. With KIN’s guidance ShareTheMeal is in the process of building out their plan with the goal of tripling their current donations to ultimately share 800 million meals.