According to the CDC, 1 in 5 children in the US have a diagnosable mental, emotional or behavioral disorder, all amplified by the pandemic. Free The Mind Co. offers online and hybrid programs globally for primary school-aged children to build their social-emotional skills, reaching over 21,000 youth, teachers and parents to date.
The Need
Free the Mind reached out to KIN to brainstorm how it could scale in the United States to reach more households and schools. (Catalyze Session)
Project Impact
Knowledge Partners discussed two fundamental strategic approaches: B to C targeting parents and B to B targeting schools and how at a grassroots level they can gain traction so they can get the funding to scale. The Knowledge Partners pledged to connect them with key contacts in the SEL space. This guidance will allow Free the Mind to scale in the US, and reach markets in Australia, India, and Canada.
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